Jennifer McCay

Trapped in Your Comfort Zone? Break Out and Send Your Business Skyrocketing

Trapped in Your Comfort Zone? Break Out and Send Your Business Skyrocketing by Jennifer McCay A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to... Read >

How to Write a Sizzling Sales Letter

How to Write a Sizzling Sales Letter, Part 1 by Jennifer McCay When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several thi... Read >

New, Gotta-Have-'Em" Marketing Ideas -- How to Cut Through the Hype and Decide What's Right for You

"New, Gotta-Have-'Em" Marketing Ideas -- How to Cut Through the Hype and Decide What's Right for You by Jennifer McCay Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something e... Read >